Occlusion Training Bands Manufacturers

Various "strange phenomena" have been circulating in the fitness industry: the fitness year card has only been visited twice and it has become a decoration in the drawer; a week after the treadmill is bought, it is put at home and eaten up; the year that is collected 3 months before the gym opens. The card fee bears the rent, manpower, equipment and other costs required for the opening of the gym...This makes the entrepreneurs who push in the gym and fitness equipment market a bit dumbfounded, but they are facing the State Council. Document 46 describes the big market cake with a target output value of RMB 5 trillion in the next 10 years. It is such a big cake but there is no way to eat it. At the moment, Cool Play Tribe, Guangzhuguan, Titanium Cool Technology, Home Fitness, etc. are all trying to get rid of all kinds of ruthless invocations to leverage the market, then they can really get their wish?
In the competitive sports market, gyms and fitness equipment have become embarrassing existence. According to the "2015 China Internet + Sports Report" released by iResearch, only 21% of domestic sports users have fitness behaviors, and only a quarter of them choose to work out in fee-paying gyms. Moreover, unlike foreign gyms that do not rely on annual card sales, the domestically relies heavily on annual card sales, but it is still difficult to maintain. Data shows that for a gym to operate normally, 2,000 members must enter the store every week, which can basically be achieved in the United States. Domestic gyms generally only have 500-600 people. In terms of card renewal rate, South Korea and Southeast Asian countries can reach about 40%, Japan and European countries can reach 60%, and North America is 65%, while the renewal rate of gym members in China is only 15%, such as 20% in Shanghai and 13 in Beijing. %.
1. Gyms have high cost and low management efficiency. Domestic gyms tend to focus on sales rather than services, and pass on fitness equipment, venues, and labor costs to users, pushing up annual card fees while corresponding services have not improved.
2. The scarcity of high-quality coaches, low income, and poor enthusiasm result in uneven services.
3. The user structure is uneven. Most of the current fitness users consume impulsively, and some members buy members purely because of being fooled by the membership coach. The truth is that most people are limited by the busy urban life, and it is difficult in a day. Take a full 1-2 hours to soak in the gym.
4. The brand awareness is weak, especially for fitness equipment. Whether it is home or commercial, fitness equipment has no mature brand awareness so far. Most people don’t know the difference between different equipment. The degree of intelligence of the equipment is also very low. The equipment industry is like the Chinese e-commerce market 20 years ago, and many people still don’t understand the huge value it contains.