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  • 12月 12 週六 202008:35
  • Use Fitness Equipment Healthily And Efficiently

If you are: women who want to lose weight whole body, especially women who want to lose weight fast
Coach recommended fitness equipment: treadmill
Recommended reason:
1. The electric treadmill drives the running belt through the motor to enable people to run or walk passively at different speeds. Compared with ordinary running, running and walking on an electric treadmill eliminates the need for a foot pedaling action, so it makes people feel very relaxed and easier to persist.
2. The electronic auxiliary equipment has many functions, which can record your time, heart rate, calories, distance and other indicators, allowing you to know your training situation at any time.
3. You can experience different running environments, such as flat running, uphill running, variable speed running, etc., allowing you to run as you want!
4. It can be folded up when not in use, saving space.
5. There are many functions, most of which are composed of treadmills, rowing machines, horizontal exercise bikes, relaxation machines, waist spinners, back massages and other functional equipment.
Important reminder:
1. The best time for running: 1 hour after dinner, the length of time varies from person to person. A medium speed is enough for 30-60 minutes, and a fast running for about 20 minutes is enough.
2. Take deep breaths during pre-exercise.
3. Beginners can slow down and pay attention to the back foot when exercising.
4. The maximum speed cannot exceed your own heart rate when running.
(Heart rate calculation method: (220-age)×80%=maximum heart rate)
If you are: an office worker with a sore back and a person who wants to exercise back muscles
Coach recommended fitness equipment: rowing machine
Recommended reason:
1. It can move most of the muscles of the whole body.
2. It can effectively move the joints of the spine, which not only enhances the elasticity of the joints, but also increases the toughness.
3. It can effectively enhance arm strength and upper and lower limb movement coordination.
4. Can obviously alleviate the symptoms of backache.
5. Exercise is very similar to rowing, which is so interesting.
Key tips:
When using the rowing machine, keep your back straight, otherwise the exercise effect will not be achieved.
If you are a person who has a fat belly and wants to develop a perfect waist and abdomen
Coach recommended fitness equipment: curved supine board
You should also pay attention to safety when doing sit-ups, otherwise you will sprain or injure your lumbar spine. The fitness instructor specially reminds: Don't hug your head with your hands, but place it gently behind your ears.
1. Safe and practical, low price.
2. The arc shape designed according to the human body makes it very comfortable to use.
3. Compared with the folding supine board, this kind of supine board is easier to use.
Important reminder:
1. Do exercises 1 hour after meals.
2. People with waist problems should not lift up all the way up to 15 degrees. For pure abdominal exercisers, it is sufficient to raise 45 degrees when lying on their back.
If you are: those who want to build up their legs
Equipment recommended by fitness coach: exercise bike
Recommended reason:
1. Does not require any technology and has high security.
2. The electronic watch on the exercise bike can observe the speed, time, heart rate, etc. every moment.
3. The speed is easy to control. Through different riding speeds, the leg muscle strength and endurance quality can be effectively improved.
4. There is no pressure on the knees and ankles, and it is not easy to fatigue.
Important reminder:
1. Fully move your knees when preparing for activities.
2. When riding an exercise bike, pay attention: keep your waist upright, chest up, neck and back upright, and your body should not be too lean or too low, which will easily cause back injuries.
Adjust the seat height according to your height and leg length.
Use the forefoot to step on the pedal firmly, not the sole of the foot. High and low.

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  • 12月 07 週一 202013:46
  • A Fairy Tale For Sports Entrepreneurship?


Various "strange phenomena" have been circulating in the fitness industry: the fitness year card has only been visited twice and it has become a decoration in the drawer; a week after the treadmill is bought, it is put at home and eaten up; the year that is collected 3 months before the gym opens. The card fee bears the rent, manpower, equipment and other costs required for the opening of the gym...This makes the entrepreneurs who push in the gym and fitness equipment market a bit dumbfounded, but they are facing the State Council. Document 46 describes the big market cake with a target output value of RMB 5 trillion in the next 10 years. It is such a big cake but there is no way to eat it. At the moment, Cool Play Tribe, Guangzhuguan, Titanium Cool Technology, Home Fitness, etc. are all trying to get rid of all kinds of ruthless invocations to leverage the market, then they can really get their wish?
In the competitive sports market, gyms and fitness equipment have become embarrassing existence. According to the "2015 China Internet + Sports Report" released by iResearch, only 21% of domestic sports users have fitness behaviors, and only a quarter of them choose to work out in fee-paying gyms. Moreover, unlike foreign gyms that do not rely on annual card sales, the domestically relies heavily on annual card sales, but it is still difficult to maintain. Data shows that for a gym to operate normally, 2,000 members must enter the store every week, which can basically be achieved in the United States. Domestic gyms generally only have 500-600 people. In terms of card renewal rate, South Korea and Southeast Asian countries can reach about 40%, Japan and European countries can reach 60%, and North America is 65%, while the renewal rate of gym members in China is only 15%, such as 20% in Shanghai and 13 in Beijing. %.
1. Gyms have high cost and low management efficiency. Domestic gyms tend to focus on sales rather than services, and pass on fitness equipment, venues, and labor costs to users, pushing up annual card fees while corresponding services have not improved.
2. The scarcity of high-quality coaches, low income, and poor enthusiasm result in uneven services.
3. The user structure is uneven. Most of the current fitness users consume impulsively, and some members buy members purely because of being fooled by the membership coach. The truth is that most people are limited by the busy urban life, and it is difficult in a day. Take a full 1-2 hours to soak in the gym.
4. The brand awareness is weak, especially for fitness equipment. Whether it is home or commercial, fitness equipment has no mature brand awareness so far. Most people don’t know the difference between different equipment. The degree of intelligence of the equipment is also very low. The equipment industry is like the Chinese e-commerce market 20 years ago, and many people still don’t understand the huge value it contains.

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  • 個人分類:fitness equipment
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  • 12月 01 週二 202008:40
  • Is The Fitness Equipment Industry Ushering In Spring?

Whether the fitness equipment industry can continue its heavy growth, there are still two voices: bullish and bearish. Some people believe that the epidemic will give birth to a new wave of fitness equipment consumption. Others believe that the stimulus of the epidemic to the industry is only temporary. When the epidemic is over, the industry will return to its normal development track. So, will the epidemic bring spring to the fitness equipment industry?
The epidemic is also a profound national health education. The people are expected to continue to increase their consumption expenditures on sports and health, and the importance of sports has increased significantly. According to JD.com’s big data, during the Spring Festival alone, the turnover of rope skipping on the platform increased by 56% year-on-year, dumbbells increased by 60% year-on-year, tensioners increased by 109% year-on-year, rowing machines increased by 134% year-on-year, and self-operated yoga mats increased by 150% year-on-year. . The sales growth of these categories is even more pronounced among small town residents, heralding the awakening of the fitness boom in lower-tier cities. According to statistics from Pinduoduo, since the outbreak of the epidemic, sales of fitness, leisure and entertainment products have increased significantly. Among them, products such as multifunctional sit-ups, treadmills, dumbbells, and elastic ropes have increased significantly year-on-year.
The data analysis agency Kantar Consulting previously released the special report "Dangers and Opportunities in All Industries under the Epidemic" that after the occurrence of major epidemics, people's attention to their own health and awareness of participating in sports to enhance their physical fitness will increase significantly. . From this, one cannot help but predict whether the fitness equipment industry will rise due to the epidemic in 2020? In this regard, the answer can be found from the development history of the fitness equipment industry after SARS in 2003.
Events like the epidemic can indeed stimulate the sales of fitness equipment in the short term, but after the epidemic, whether the fitness equipment industry can maintain its growth momentum is worth thinking about. Take the most common sports equipment, table tennis, for example. One of the characteristics of its products is serious homogeneity, lack of innovation, and difficulty in attracting consumers. However, during the epidemic, a soft table tennis product that "does not require a table" received tens of thousands of praise on the e-commerce platform. Consumers’ praise is mainly: it does not occupy space, is suitable for all ages, and can exercise at home.
Today, post-80s and post-90s have become the most important consumer decision makers, and this is no exception in the fitness equipment industry, and even more obvious. The development of the fitness equipment industry requires tailor-made products and marketing models based on the consumption scenarios of this batch of Internet aborigines. Under the epidemic, some "new ways of playing" have also emerged in the fitness equipment industry.

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